[Number of Users] Analyzer Users Key
Depending on the number of users you have purchased the value could be different, or it could also be "Unlimited". In any case, this is the Analyzer server key, you should always use this key while installing Analyzer.
The word "CPM" stands for "Corporate Performance Module", this key switches on additional components inside the report. If your available component is less than what you see here then please remember to add the CPM key to License Manager.
Data Package Key
Data Package Key enables My Data Package feature under the Recombinant BI section and also enables the Group Table feature. Add this key through License Manager.
[Number of Users] Mobile Users Key
This key grants specified number of users access report through the AnalyzerMobile site. Add this key through License Manager.